Bayer’s New G4A Accelerator Call for Self-Care Companies

We have some news to share: Bayer’s G4A Generator is looking for innovative healthcare solutions around self-care! 

The Grants4Apps (G4A) family has grown tremendously over the last years. Throughout multiple continents and various countries many great projects were submitted with multiple collaborations kicked off. In 2017, Bayer’s G4A team added a new country to the family: the US.

With their fresh-off-the-press US Consumer Health G4A Generator program, they are focusing on Self-care and making it truly accessible and achievable for consumers. They are looking for like-minded innovators to help fulfill the potential of self-care. If you have a ready-to-go solution with interesting and differentiated technologies and IP, unique business models and promising innovative products for the US market, get your submissions ready.

Together they want to better the lives of consumers and help them live healthier lives and achieve wellness in four challenge areas:

  • Nutrition Support
  • Sun and Skin Protection
  • Pain Management
  • Self-Care Solutions

Find all the specs and put your submissions in at You have until March 23rd to apply. The finalists in each category will be pitching in front of Bayer and industry experts at our Kickoff event in New York on May 24th (Save the date!!).  At the end of the day, Bayer will choose one winner per challenge, who will receive a cash prize and a letter of intent to close a project deal with Bayer.

Don’t hesitate to reach out to the G4A Generator team at if you need any help.

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