IMT News Bites 27 February 2018

European Visit

This week, IMT visited the European Parliament in Brussels, Belgium to talk about work in digital health education in the UK and how other countries could implement it.It was encouraging to see the hard work and enthusiasm of the young parliament healthcare members who have made great effort to synchronise this work and implement policies in digital health education. We are looking forward to seeing what policies the European Parliament will put in place to encourage digital health education in the UK.

VR Library
On the new IMT website, please view our Virtual and Augmented Reality library where there are many articles, videos and posts on VR and AR in digital health. Recent advancements in these areas of technology have shown great promise of being implemented in a healthcare environment and there are many possibilities for its application in the future.

What’s Next for MedTech? – Submit your views

Despite the growth and hype in digital health, it is still difficult to engage with pharma and the NHS, why? We want to hear your views on this survey, and be part of the report Ruder Finn will build and present in an event in London. Share your views here, for more info visit this page.

Bayer Accelerator for Self-Care – Apply by March 23

The G4A family has grown tremendously over the last years. Throughout multiple continents and various countries many great projects were submitted with multiple collaborations kicked off. In 2017, Bayer’s G4A team added a new country to the family: the US.

With their fresh-off-the-press US Consumer Health G4A Generator program, they are focusing on Self-care and making it truly accessible and achievable for consumers. They are looking for like-minded innovators to help fulfil the potential of self-care. If you have a ready-to-go solution with interesting and differentiated technologies and IP, unique business models and promising innovative products for the US market, get your submissions ready. Together they want to better the lives of consumers and help them live healthier lives and achieve wellness in four challenge areas: • Nutrition Support
• Sun and Skin Protection
• Pain Management
• Self-Care Solutions

Find all the specs and put your submissions in at You have until March 23rd to apply (anyone in the world can apply). The finalists in each category will be pitching in front of Bayer and industry experts at our Kickoff event in New York on May 24th (Save the date!!). At the end of the day, Bayer will choose one winner per challenge, who will receive a cash prize and a letter of intent to close a project deal with Bayer.

Don’t hesitate to reach out to the G4A Generator team at if you need any help.

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